SEO and the Jaw Dropping January Google Update
Feb 20th
Google constantly changes, giving search engine optimisation professionals no chance to rest. As the rate of change seemingly increases with time, SEO companies feel the challenge to find ways to keep client websites optimised. The following list includes recent Google changes and how the SEO industry should react.
Panda-monium
Google unleashed yet another Panda tweak as part of its continuing effort to rid the world of content farms. The update refreshed the data that drive Panda. This change resulted in some Panda-hit websites regaining their standing in the SERPs, but new sites have reportedly been hit. Rather than a major algorithm change, this Panda update seems to have adjusted which sites Google chooses to penalise.
Interestingly, Google says it has improved the way Panda integrates with Google pipelines, suggesting that Panda could affect Google properties more than most people previously thought. Once again, every SEO company should remember to safeguard client websites from Google changes by insisting on using only high-quality, valuable content.
Freshness and Date Detection
Google has updated the way it rates the freshness of Web pages. It also has changed the way it determines the date associated with online content. This emphasizes the need for webmasters to ensure their clients always have fresh website content.
Auto-Complete and Spelling Corrections
The days of websites profiting from spelling errors in search queries have ended. Google announced improvements to its auto-correction system. It will now correct spelling errors for entire pages of search results. The company also says it has enhanced the depth of its automatic spelling corrections, so even rare search queries will receive better results.
Adding News to Queries
Google changed the way it mixes news items into ordinary SERPs. This change will likely make search results increasingly responsive to current events.
What This Means to Webmasters
Webmasters who want to deliver the SEO Australia clients deserve should tweak their own optimisation processes by re-emphasizing quality. Websites should have the ability to stand on their own two feet without relying on Google SERPs. Meanwhile, a renewed emphasis on freshness and a prompt release of newsworthy content should help keep clients at the top of their game and at the top of Google search engine results.
Why SEO Companies Must Get Business Clients on Google+
Feb 20th
If you were an early skeptic of Google+, you were not alone. After the Google Buzz disaster and the intractable dominance of Facebook in the social world, how could anyone not doubt the necessity or viability of another Google scheme? Like water, time has flowed under the bridge. Google+ now has taken root and now has nearly 100 million users. Search engine optimisation firms like yours must now make sure their business clients have a Google+ presence.
The Importance of Google+ Business Pages
Regardless of how you feel about Google+, the new social network seems likely to stay online for the long haul. Google decided to inspire businesses to move to Google+ by giving Google+ business pages special privileges inside the Google ecosystem.
Search Engine Visibility
Your business clients should participate in Google+ because of its SEO benefits. Google Search displays results from Google+, so anything a business posts on the Google social network can become part of search results for relevant queries. This makes content posts to the Google social network better than updates made to Facebook walls which quickly fade away.
Target Audience
Using Google+ circles, businesses can segment their audience. This capability means businesses can target and track individual groups of people rather than all customers and followers at once.
Inside Support
SEO companies can join influential Google circles such as Google+ Your Business to learn from the tactics and experiences of other Google+ business users. The guidance of the community helps your company provide the SEO Australia clients need to succeed in their online optimisation efforts.
Important First Steps
- Your SEO company should ensure that clients have Google+ pages. You should facilitate the verification process and optimise the page with keywords in the introduction and subtitle areas on the page.
- Add scrapbook photos, videos and text to create an appealing page that complements your clients and their brands.
- Remember to create only high-quality content, so your clients can survive Panda attacks and other search engine changes.
- Use the personal Google+ profiles of your clients to promote their business page. Also, make sure the Google+ badge appears on all pages that belong to your clients.
- Actively +1 relevant content on Google+. Google values participation and will boost search engine visibility for users who participate in the community.
Stay Informed
Google changes all the time, so Google+ will also change. As a website optimisation pro, you must monitor Google+ for changes. When you do, your clients will always have the best possible search engine results.
SEO and Online Press Releases
Feb 14th
Online press release distribution has long been a component of ambitious search engine optimisation campaigns, but some experts now openly question whether press releases are worth of such attention. Some of the largest press release websites offer costly services in exchange for a link to the publisher’s website. SEO companies should consider steering their clients away from press release services and redirecting the money they spend to more effective optimisation efforts that follow solid link building strategies that follow the More >
Increase Online Search Engine Visibility
Feb 14th
Search engine optimisation, or SEO refers to the primary method used to increase the online search engine visibility for a webpage or website. SEO is based on unpaid influences and has to do with a variety of factors, but is used by all successful online businesses with websites today. By the use of algorithmic keyword density that is seen and interpreted by the online search engines and website optimisation, this can be done fairly easily. These methods help increase a website and its ranking on the major search engines. Many SEO companies are in the business of helping businesses and individuals implement the best possible practices for website optimisation. Here are some basics concerning website optimisation for the major search engines, as they work for More >
Search Engine Optimisation And High Quality Content
Feb 14th
The way to the best search engine optimisation is by having high quality content on your website. Nothing else is more important to achieving a high ranking on the worldwide search engines. This is true for SEO all over the world. Content that is meaningful will generate the most legitimate website traffic. By creating the best content for your online business, it helps to build a substantial online presence and also draws a better quality customer base. SEO has many factors that influence the success of any website, but among them content is always king. If you look seriously at the websites that generate the most traffic online, all of them make use of More >
Using Search Engine Optimisation For International Markets
Feb 13th
Using modern search engine optimisation strategies for international markets requires basic understanding of the target market in question. The optimisation techniques for SEO is not radically different from other countries worldwide, but there are some basics that must be kept in mind. Here are some simple examples of the subtle differences to understand about internationally geared website optimisation.
SEO does not differ greatly in other countries or continents. Even so, search engine optimisation techniques must be More >
Professionalism And Business Ethics In SEO
Feb 13th
SEO companies must interact with many different areas of a business including IT, marketing, customer service, analytics, and the sales departments. They need to be able to communicate why a certain change needs to be made in terms that everyone understands. They should be able to talk to any level of your business structure and get their point across. The ability a SEO company to work within these groups is essential. The fact is that no SEO company can do every job or everything by themselves. Nor should they be doing so, it is their job to work within a particular set of parameters. Those parameters are supposed to be monitored by the business using the company for More >
Google’s Social Switch Throws a Spanner in SEO
Feb 13th
Google’s recent shift to a social-based search algorithm has thrown a spanner into the SEO machine. The search engine behemoth is now heavily focused on its own Google+ for search results, with little or no consideration for other social sites. Most notably left at the curb are Facebook and Twitter, the acknowledged leaders in social media.
The update is called “Search plus Your World,” and it’s a juggernaut that puts Google squarely in the More >
Tools For Successful Search Engine Optimisation
Feb 13th
SEO tools are used to achieve the best optimisation for online websites. There are several categories of tools that are used in modern search engine optimisation. These tools are used internationally, so that SEO Australia companies will be familiar with them and probably make use of them widely. Optimisation for websites and the major search engines is very important to any successful online business venture. Understanding how to use the tools and techniques of optimisation is something that is worth investing in More >
Using Google’s Keyword Tool for SEO
Feb 10th
Google is not just a mighty search engine, it gives users lots of free tools to help with search engine optimisation. The AdWords Keyword Tool is one of the most useful, and you don’t have to be an advertiser to use it. Open a Google user account and it is suddenly possible to discover a world of highly-targeted keywords for More >