SEO and the Jaw Dropping January Google Update
Feb 20th
Google constantly changes, giving search engine optimisation professionals no chance to rest. As the rate of change seemingly increases with time, SEO companies feel the challenge to find ways to keep client websites optimised. The following list includes recent Google changes and how the SEO industry should react.
Panda-monium
Google unleashed yet another Panda tweak as part of its continuing effort to rid the world of content farms. The update refreshed the data that drive Panda. This change resulted in some Panda-hit websites regaining their standing in the SERPs, but new sites have reportedly been hit. Rather than a major algorithm change, this Panda update seems to have adjusted which sites Google chooses to penalise. More >
Search Engine Optimisation And High Quality Content
Feb 14th
The way to the best search engine optimisation is by having high quality content on your website. Nothing else is more important to achieving a high ranking on the worldwide search engines. This is true for SEO all over the world. Content that is meaningful will generate the most legitimate website traffic. By creating the best content for your online business, it helps to build a substantial online presence and also draws a better quality customer base. SEO has many factors that influence the success of any website, but among them content is always king. If you look seriously at the websites that generate the most traffic online, all of them make use of More >
Google’s Social Switch Throws a Spanner in SEO
Feb 13th
Google’s recent shift to a social-based search algorithm has thrown a spanner into the SEO machine. The search engine behemoth is now heavily focused on its own Google+ for search results, with little or no consideration for other social sites. Most notably left at the curb are Facebook and Twitter, the acknowledged leaders in social media.
The update is called “Search plus Your World,” and it’s a juggernaut that puts Google squarely in the More >
Using Google’s Keyword Tool for SEO
Feb 10th
Google is not just a mighty search engine, it gives users lots of free tools to help with search engine optimisation. The AdWords Keyword Tool is one of the most useful, and you don’t have to be an advertiser to use it. Open a Google user account and it is suddenly possible to discover a world of highly-targeted keywords for More >
SEO Companies Must Watch for Duplicate Content
Feb 9th
Months after Panda left the world of search engine optimisation in an upheaval; many sites are still struggling with the problem of duplicate content. This problem has existed for a long time, even before Panda was even a sparkle in Google’s eye. However, Google has dramatically altered the way it deals with duplicate content, something every SEO company needs to know. More >
Understanding Transient Content and SEO
Feb 7th
Search engine optimisation efforts routinely deal with transient content such as advertising, weather reports, news tickers and other information that quickly changes. Many people have already noticed that the Google seems to have the ability to recognize transient content and does not associate it More >
Google’s Agent Trust and SEO
Feb 6th
When Internet users send social signals, they can influence Google’s social graph for a page, often giving it extra weight. However, the impact of a Like, +1, review or other signal varies based on how much Google trusts a user. This reality affects search engine optimisation efforts because client pages might be getting too much social attention from Internet agents of low value.
Content with social signals left by robots, sock puppets and spammers could be ranked lower than content with no social More >
Latest Trends in Search Engine Optimisation for 2012
Feb 3rd
When looking at the latest SEO trends in the New Year, there have been a few great changes, some old and familiar concepts and even some new and exciting directions that anyone using SEO in Australia should be aware of. Though the basics of search engine optimisation certainly will stay the same, keeping up with algorithms and other aspects of promotion tend to change the way that SEO companies do things. Here are some of the latest trends a certain SEO company may use to promote their More >
How To Improve B2B SEO
Feb 2nd
Much of the search engine optimisation effort focuses on bringing consumers together with websites promoting retail goods and services, but optimisation efforts should also help business websites to connect with business customers. Although the concepts are similar in both cases, SEO companies can follow some specific practices that can give their B2B customers the extra More >
How to use SEO to Beat Spammers
Feb 2nd
Google algorithm adjustments were supposed to take spam and low quality content out of search results, but a common complaint among search engine optimisation professionals is that their sites still get outranked by link spammers. Although many people are quick to blame Google for its supposed hypocrisy, SEO companies will probably benefit from a careful analysis of More >