SEO Techniques
SEO and Online Press Releases
Feb 14th
Online press release distribution has long been a component of ambitious search engine optimisation campaigns, but some experts now openly question whether press releases are worth of such attention. Some of the largest press release websites offer costly services in exchange for a link to the publisher’s website. SEO companies should consider steering their clients away from press release services and redirecting the money they spend to more effective optimisation efforts that follow solid link building strategies that follow the More >
How to Evaluate SEO Using Generic Google SERPs
Feb 10th
Search engine optimisation efforts seem continually frustrated by the Google’s efforts to deliver personalized search results. Although this effort is nothing new, it continues to evolve in a state of flux. Early efforts to incorporate search, browser, and Gmail histories into search made it difficult to get unbiased test results when testing SEO keywords for clients. In the past, SEO companies have managed to learn how to disable personalised searches to they can search Google and get the same results as other generic users.
Now that Google Search Plus Your World has arrived, an SEO company faces new challenges when trying to More >
Easy Steps to a Link Building Strategy
Feb 8th
Link building is one of the most fundamental and productive elements of any search engine optimisation project. Starting a link-building strategy is often difficult because of the magnitude of the task and a lack of direction. Although the actions involved with link building often stay the same, different clients, products and objectives make every campaign different. Therefore, a plan is necessary to direct the effort, inform the client and evaluate progress.
Planning is difficult from a human perspective, especially when clients and service providers are More >
Learn About SEO Keyword Mapping
Feb 8th
Creating content and targeting keywords can create terrible results for any search engine optimisation effort. Pages that have strange word patterns and intentionally bad grammar might rank well for a while, but over time, Google and visitors alike will get wise to such a disjointed strategy. Most of the time, SEO companies can get much better results by targeting keywords during content creation. This produces legible, valuable content that you and More >
Don’t Become an SEO Doorway
Feb 8th
With all the things that can happen to your website, you don’t want Google to label it as a doorway. A doorway is a site that has Web pages that exist solely for the purposes of re-routing traffic to other websites. Doorway sites are notorious for having poor-quality content and are designed to be optimised for specific keywords and phrases. They don’t really do much but attract clicks from search engines and generate advertising and affiliate revenue for the site owner. They are also an SEO More >
Understanding Headings and Page Elements
Feb 7th
Search engine optimisation experts have long used HTML heading elements as part of their optimisation routine. SEO companies dutifully add h1, h2, h3… tags to their client’s content before feeding it to the search engines. Despite the fact that the industry continues to argue over the benefits of headings, most arguments tend to be wrong because they miss the point. Webmasters should understand the theory behind why headings can help with SEO before they decide whether headers can actually benefit More >
Why SEO Needs Smarter Tools
Feb 6th
When Google says that it Googlebot is getting smarter, search engine optimisation might wonder how smart is smart. Google already seems to have supreme knowledge of everything and everyone online, but is its bot really smart or is it just a lot of hype? Some experts say that Googlebot is nothing but a text-based browser that has nothing going for it other than brute force, but evidence suggests it’s More >
Getting High Rankings With SEO Companies
Feb 3rd
When you are using SEO in Australia in order to raise your page rankings in Google, there are several great things that you can do. When using SEO to get page rankings, keeping these tips in mind will not only give you better results, they can make your company really take off, especially when it comes to page views. Anyone who is in business knows that page views can easily lead to More >
How To Improve B2B SEO
Feb 2nd
Much of the search engine optimisation effort focuses on bringing consumers together with websites promoting retail goods and services, but optimisation efforts should also help business websites to connect with business customers. Although the concepts are similar in both cases, SEO companies can follow some specific practices that can give their B2B customers the extra More >
How Automated Scripts Can Aid SEO Efforts
Feb 2nd
As Panda iterations continue challenging the search engine optimisation world, and as other Google search philosophies evolve, workers responsible for large numbers of pages often find themselves lagging behind in the effort to keep pages on large websites updated for maximum performance. Rather than accept an inability to cope with a large volume of page updates, professionals should find ways to speed updates through automated updates to More >