Real Case Study
Launched in 2006, Bella Sports is an online retailer that refuses to sell overpriced cycling apparel. Founded by a passionate cyclist with 35 years experience in the saddle, Bella’s expanding range is tested on professional cyclists and features innovative design, extreme comfort, durability, the latest technology and of course, exceptional value. Ideal for social and serious riders alike, Bella Sports now has customers in Australia, USA, UK, Europe, Asia, South America & Africa.
After launching their website in Nov 2007, Bella Sports had great expectations. Says Patrick the CEO : “Our thinking at the time was, ‘Build it and they will come’. But by March 2008 we were only getting 10 visitors a day, had zero online sales and no visibility across major search engines.”
“We had amazing products and the best prices anywhere, but no one knew about us. Not only was this frustrating but at that rate, the company’s survival was in question. We desperately needed help. Fortunately for us, WME came highly recommended via a supplier.”
In June 2008, Bella Sports commissioned Web Marketing Experts for web promotion and SEO services to address the following challenges:
- No search engine indexed website pages.
- No website keyword optimisation.
- No search engine page ranking.
The first priority was to secure crucial page 1 rankings on Google, Yahoo and Bing. Subsequent goals included attracting high quality traffic and improved visitor conversion rates. This involved:
- Strategic selection of core industry keywords.
- Creating keyword-rich content showcasing points of difference.
- Tracking performance via monthly ranking reports.
- Continuous refinement to ensure maximum exposure.
In January 2008, Web Marketing Experts placed Bella Sports on Page 1 in Google for eight key phrases, resulting in of 270 average daily visits. By February, this figure jumped to 1063 average daily visits, a staggering 100-fold increase in a few months. Bella Sports now dominates page 1 results on Google, Yahoo and Bing for other key phrases too.
“Getting WME onboard was a game-changer and was one of the best decisions we’ve made to date. From relative obscurity we have transformed into a market leader and search engine traffic now generates over $4,000 in weekly sales.” says Patrick Neil.
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